Do you remember the Nokia phone? When cellphones were beginning to emerge in the early 2000’s, Nokia was most notable for their durability, built-in Snake game, and once again, their durability. Nokias were notoriously indestructible, with their hard plastic exteriors, they truly shame today’s modern smartphones, whose glass touchscreens are as vulnerable as a kitten.
Nokia is coming back, ideally with an emphasis on strength and world domination, after what feels like a decade of missing from the ongoing battle for the biggest and best phone on the market. iPhone and Android are always on the top of those lists, and with the right design, it’s possible Nokia will give them both a run for their money. As Gerald Lynch of Gizmodo reports, “However, Nokia won’t be looking to do all the heavy lifting itself this time around. With an overflowing patent portfolio, the company will be looking to team up with phone manufacturers for “brand-licensing” deals, leveraging the goodwill still felt towards the Nokia name in exchange for royalties. Though there’s less money to be made this way, it’s a safer bet too, with someone else taking the manufacturing risks.” It’ll be interesting to see how this development comes about in the name of competitive smartphones.
Reuters reports, “It will also get an injection of talent when it completes the 15.6-billion-euro ($17 billion) acquisition of Alcatel-Lucent, announced in April, in the form of Bell Labs – a U.S. research centre whose scientists have won eight Nobel prizes. It says it will not repeat the mistakes of the past of missing technology trends, being saddled with high costs, and reacting too slowly to changing consumer tastes.” In order to best compete with the smartphone growth rates, perhaps this implies there will be a new Nokia model revealed each year, in the same vain as Apple and some Android models. It would be interesting to see how quickly we can get to a Nokia 6s.
From the initial designs, it appears as if the Nokia phone is going to implement both a touchscreen and buttons. Remember when phones had buttons? There’s no word on whether this is the final product design though. But don’t rush out to your nearest cell phone provider just yet. As Gizmodo reminds us, “Nokia’s comeback will be delayed a tad though. When it sold off its handset business to Microsoft is also agreed to a non-compete clause, which means the Finnish crew can’t get back in the phone race until the end of 2016 at the earliest.” Therefore, we may have to be patient just a bit longer. Chances are, it’ll be worth the wait.