The Swedish giant IKEA has just launched in a Middle Eastern country a new furniture promotion campaign for a living room named “real life serie “. The decorations are very similar to those of the three world-famous television shows Friends, The Simpsons et Stranger things.
Pop culture does not end up inspiring brands. IKEA has shown some new photos of some living rooms. On these images, the brand’s existing furniture and objects are arranged to reproduce those iconic TV shows sets with exact prices.
Living romm prices can go from less than 700 euros ( Monica’s living room ) and Rachel’s for 900 euros, or even the Interior of Joyce, the mother of the little boy disappeared from the first season of stranger things , for about 1200 euros.
“The Swedish brand chose three popular family rooms on television, then reproduced them using only furniture of the brand. But at no time does IKEA mention the names of the series to which its designers refer. Neither on the press release nor on the page dedicated to this collection. Thus, the Simpsons décor is designated as a “Living room for the family “, for friends as a “Living room for roommates” and for stranger things as a “Living room for everyone “.