Google Now is Google Inc.’s brainchild. For readers unaware and are predominately Apple users, Google Now is the Android’s Super Siri. Google Now can take elements of your everyday routine, such as the calendar and airplane tickets, and merge them into one feature. Siri has always been limited in that she garnishes most of her information using a typical search engine to find results, with the occasional quirky joke to add some fun to having a digital personal assistant. Android users have had a lock-and-load convenience with their Google Now feature, that they’ve enjoyed holding the concept over the head of Apple loyalists since its conception.
For Apple fans, the good new is that Apple is reportedly working on a highly competitive version of Google Tentatively called “Proactive,” Apple’s all-inclusive assistant is about to get a major overhaul in the upcoming iOS 9 update. If Proactive does what the reports are guessing it’ll do, there will be a major level of convenience added to your smartphone. Chris Welch of The Verge reports, “Proactive will also learn your routines when it comes to apps. If you call someone once a week or check Facebook and Twitter every morning, the screen will automatically display a shortcut to those apps at the appropriate times.”
As Mark Gurman of 9to5Mac reports, Apple may be going for Google’s throat in this latest update, but that doesn’t mean the software provider hasn’t been sleepwalking all this time: “iOS 8’s ability to display Wikipedia Search results within Spotlight was the first taste of the Proactive initiative, and was partially designed to reduce iOS’s search reliance on Google.” The move has reportedly worked, as Gurman suggests, “Apple’s internal iOS usage metrics indicate that Google clicks have indeed fallen since iOS 8’s release last fall.” In other words, if Proactive is indeed real, Google might have a lot to worry about when the update inevitably hits the App store. For instance, Proactive, like Google Now, will be designed to get you to where you need to be and on time. One example cited by The Verge is the ability to give you ample time to leave for appointments: “If a user has a calendar appointment coming up, a map view could appear with an estimated arrival time, directions, and a time to leave indicator based on traffic.” With that in mind, even the most loyal Android fan might reconsider in an effort to see what it’s like to be just a little more Proactive.