It’s that time again, when Apple announces its quarterly earnings and readers everywhere realize the title champion of the smartphone isn’t going to be a different company anytime soon. Despite the fact that Apple releases a new smartphone almost every year, their sales never seem to dwindle. Apple CEO Tim Cook recently announced that the iPhone 6, released last year, has sold 61 million units—making the latest smartphone from the company a solid 58 million dollars. Just in the last couple of months alone, the iPhone 6 had met a massive boom in the economy with an additional 74.5 million units sold.
Reports indicate the reason may have a lot to do with the Apple brand becoming extremely popular in China. As Macworld’s Caitlin McGarry reported, “Revenue in China jumped 71 percent year-over-year. International sales contributed 69 percent of the company’s” second quarter revenue. Caitlin also noted that revenue from America, Europe and the rest of Asia has dropped—although not much. It seems that China is the superglue that is currently holding the company at some of its strongest profit margins. Meanwhile, the rest of the world may not have the same level of enthusiasm for Apple, it doesn’t mean people still aren’t excited enough to line up around the block each year for the latest release.
Tim Cook announced at the company’s earning reports press release just how excited the company is about the success of their products: “We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever. We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.” The earnings report of the Apple Watch has yet to be released, considering it had only been on the shelves for a couple of weeks before the earnings report press release.
It should be noted that a lot of Apple stores have been reporting their shelves being empty of the popular smartwatch and those with enough in stock have required appointments in order to purchase, in lieu of the traditional walk-up service. Therefore, the earnings report next quarter will probably feature an even more ecstatic Tim Cook as he announces just how much that product has made. Not to mention another million iPhones, more than likely.